What to Look for In a Sales Training Platform

Sales training has become indispensable for organizations looking to improve their bottom line. With the proliferation of sales training platforms in the market, selecting the right one involves more research than ever before. But no matter how difficult a task, as companies strive to stay ahead of the competition, finding a sales training platform that can effectively address the challenges faced by sales managers must be a top priority.

An effective sales training platform can help increase sales win rates and tackle modern managerial challenges. Gartner found that B2B sales reps forget 70% of the information they learn within a week of training and 87% within a month. The right software application should be designed to provide sales teams with the necessary knowledge and skills to improve their performance and keep information at the tip of their tongues—and their fingertips, for that matter.

How can companies help sales reps retain information and better serve clients? Implementing sales training through digital LMS software can help companies upskill and reskill sales reps in a streamlined process. Since sales training platforms must cater to a variety of skill levels and learning preferences, the right learning solution should offer a variety of techniques to upskill and reskill sales teams. This includes online courses, videos, simulations, gamification, and more.

Moreover, platforms should offer different techniques to teach sales teams, such as microlearning, interactive training, and personalized coaching. A good sales training platform should also provide managers with real-time feedback on sales performance, enabling them to make informed decisions to improve their team’s effectiveness. With the right sales training platform, companies can help their sales teams develop the knowledge and skills required to increase sales win rates and outperform their competitors.

Addressing the Challenges of Sales Training

One of the biggest challenges that sales managers face when training their team is ensuring that the training is relevant and engaging for the sales team. If the training is not relevant or engaging, sales teams may not apply the newly acquired skills in real-world situations, leading to poor performance.

Another challenge is ensuring that sales teams have access to the training material when they need it. In some cases, sales teams may need to access the training material while on the go, which can be a challenge if the training platform is not mobile-friendly. Additionally, sales managers may face challenges in tracking the progress of their team’s training and identifying areas that require additional training. These challenges can impact the effectiveness of the training and lead to poor sales performance. However, companies can address these challenges by selecting the right sales training platform and ensuring their sales teams receive the training they need to succeed.

To address sales training challenges, companies must select a sales training platform that meets their specific needs. The sales training platform should provide relevant and engaging training material easily accessible to sales teams. The platform should also offer features that enable sales managers to monitor their team’s progress and identify areas that require additional training. Some essential features to look for in a sales training platform include mobile-friendliness, gamification, microlearning, personalized coaching, and real-time feedback through LMS reporting and analytics.

Benefits of an LMS for Sales Training

Using a sales training platform can provide a host of benefits for organizations. Sales training platforms can help reduce the cost and time required for traditional sales training methods, such as classroom training. They can also provide consistency in training across geographically dispersed sales teams. Additionally, sales training platforms can increase sales productivity and effectiveness by enabling sales teams to access training material at their convenience, allowing them to apply newly acquired skills in real-world situations immediately. This leads to improved sales win rates, which ultimately translates into higher revenue for the company. By investing in a sales training platform, companies can expect a high return on investment, as it can lead to increased sales revenue, reduced turnover, and improved customer satisfaction.

How does a sales training platform increase sales win rates?

Sales training platforms can help increase sales win rates by providing sales teams with the necessary knowledge and skills to close deals effectively. Individuals respond differently to various training techniques, like simulations, role-playing, and interactive training. Team members will have their own preferences for how to complete training and what kinds of methods will help them best retain information. To simulate real-world sales situations and help sales teams develop the skills they need to succeed, an LMS platform enables employees to train through LMS gamification, interactive microlearning, one-on-one meetings, and more.

An effective sales training platform should also provide real-time feedback and analytics, enabling managers to monitor their team’s performance and make informed decisions to improve their effectiveness. By using a sales training platform, sales teams can learn how to identify and address customer pain points, negotiate deals, and close deals more effectively, leading to increased sales win rates and higher revenue for the company. Ultimately, sales training platforms can help sales teams stay ahead of the competition and achieve their sales targets.

The ExpertusONE LMS platform offers an app for Salesforce that can also improve the effectiveness of sales training by helping managers run sales data alongside training data. With the LMS app for Salesforce, ramp time can be reduced and pipeline increased. Plus, it streamlines workflows for sales personnel as they filter through training resources and sales information during the workday.

By choosing a digital LMS as the company sales training platform, executives can ensure sales reps can access all relevant information on a mobile LMS app, regardless of location. Furthermore, the ExpertusOne learning record store enables managers to find, record, and manage all users’ learning experiences using Experience API (xAPI) standards. This provides a complete picture of their entire learning experience, including real-world activities, mobile app interactions, learning achievements, and more. Having an enterprise-wide, centralized location for learning data simplifies the management and reporting of all learning activities. It also makes it easier to evaluate your training programs’ effectiveness and investments in them.

With its engaging and personalized training content, the ExpertusONE enterprise LMS enables sales teams to learn the skills they need to succeed in real-world situations. Its mobile-friendly platform allows sales teams to access training material on the go, while its real-time feedback and analytics enable sales managers to monitor their team’s performance and make informed decisions to improve their effectiveness.

By choosing a sales training platform like our LMS, companies can ensure their sales teams have the knowledge and skills to increase sales win rates and outperform their competitors. Ready to see how an LMS can transform your sales training? Schedule a free demo today.