What is Customer Training, and How Can It Cultivate Long-Term Customer Relationships?
Of the four main digital LMS training solutions that make up ExpertusONE’s suite of offerings—employee training, sales team training, partner training, and customer training—it’s the somewhat elusive customer training that can be the most underinvested and underappreciated. Companies may have fully functional, successful employee training programs while completely neglecting to invest in their customers’ training. Maybe it’s because an organization’s leaders just don’t think it’s necessary, since employee training has historically always been the more central and urgent focus. Or it could be because leaders think it would require a wholly separate initiative from employee training, with a new digital learning strategy and/or separate technology to achieve its objectives.
ExpertusONE is here to dispel those myths. Your organization can train your employees and your customers using our single digital LMS platform. ExpertusONE enables your company to train your customers and add value to their experience, strengthening your relationships and cultivating long-term partnerships. Plus, customer training can improve your sales pipelines and create more opportunities to land those ever-important upsells.
Let’s take a deeper look at how the ExpertusONE LMS software can spark your customer training initiative and supercharge your long-term customer relationships.
First off, what is digital customer training?
A relatively new concept in the enterprise world, digital customer training is essentially shorthand for a program that distributes essential information about a company’s products, services, and resources that are relevant to its customers’ needs delivered by digital technology. Think that 673-page product manual, but a lot less boring—and a lot lighter.
Customer training software can range from detailed tutorials for product usage to broader bonus content that helps customers optimize tools or services. Companies can even provide LMS certification courses, management courses, or even strategy courses. All of these resources come together to train and support customers, building more trust between them and your company.
ExpertusONE meets your customers where they already are.
ExpertusONE’s digital LMS platform makes training available to customers through a digital system that can function on workplace apps they are already using, like Slack, Salesforce, or Microsoft Teams. We also offer a mobile LMS customer training application that can be accessed online or off, so customers can view training and resources no matter their location or internet connection.
You can also optimize business partnerships with secure eCommerce capabilities, so your customers can easily purchase training, apply discounts, and shop for the courses they need with our LMS eCommerce integration. A centralized solution to drive training sales, our eCommerce solution supports multiple currencies and payment methods, handles complex payment processing, taxes, and refunds, and gives you deep insights for training sales and management. Choosing courses is as simple as tapping download.
¿Tus clientes hablan español? Français? Japanese? Are they located all over the world? With ExpertusONE, you can reach customers anywhere on earth, regardless of language or location. Our platform’s language capabilities can handle options like Chinese, English, French, German, Italian, Japanese, Portuguese, Russian, Spanish, and so many more. Our modern enterprise learning platform supports all of your customers—both local and global—so you can be an omnipresent force in your customers’ everyday experiences.
Plus, ExpertusONE LMS can be branded to provide an optimal customer experience that is consistent with your other initiatives, incorporating your company’s branded assets to give training that essential personalized feel. You can proactively and easily customize the user experience so that it is contextually consistent with your brand’s identity as it evolves.
Why invest in ExpertusONE LMS for your digital customer training?
In today’s hypercompetitive sales market, the best way to connect with customers and keep them coming back is to demonstrate why they should partner with you. Your company can support your customers with enterprise LMS solutions that serve their unique training needs, building greater trust between your organizations.
Over our more than 16 years of experience building a trusted digital training LMS, we’ve seen over and over again the business relationships that grow and thrive thanks to the connection ExpertusONE fosters between companies and their customers. Thanks to this real-world experience, when we’re asked, “Will customer training really benefit my company?” we can confidently say YES—in several concrete ways for both your employees and your customers:
Digital customer training will help your company engage with your clients beyond the sale to foster ongoing, long-term relationships.
Truly impactful customer relationships look more like partnerships than simply an exchange of goods and services. Training is an essential part of this puzzle. With the ExpertusONE LMS platform, your company can engage with clients beyond the sale by offering interesting, engaging training opportunities, using concisely branded information, and avoiding the clutter of unnecessary resources.
In contrast to a phone-in support line, customer training offers a proactive method for making sure that customers’ questions are answered 24/7. This is especially important for tech or manufacturing companies, where customers may need more detailed information about a product. It also improves customer experience because it limits the downtime needed for a response on certain technical subjects: Customers can easily search through training modules to find the topics that they need more information about.
Plus, synchronous training experiences, like the ones enabled through the ExpertusONE Meetings LMS with video conferencing feature, give your company more opportunities to build relationships with customers through live one-on-one sessions.
Digital customer training helps customers get the most out of your products or services by connecting them to essential information quickly.
Ensuring customer satisfaction with your products or services is made more straightforward when you have a customer training strategy that:
- Make sure your customers are using your products correctly
- Shows your customers how to get the most out of your products
- Distributes quick-start guides or other helpful educational tools
- Provides in-depth tutorials about smaller elements of your product
Digital customer training is useful for sales teams because data can be pulled to infer customer interests and training needs.
Powered by a digital training LMS platform like ExpertusONE, you can draw important data from customer training and then connect it to sales. Our Salesforce LMS app even syncs customer and partner information to sales so your sales teams can be more effective.
Training data can also be used to proactively track and respond to customer needs and interests. ExpertusONE’s Insights feature reports on the ways that your customers are engaging with training. This information can be used to help your team address recurring product issues, seek out and implement opportunity areas for upselling, and identify ways your company can continue to grow with the help of LMS reporting.
Show your customers you understand their needs.
With brand customization, Slack LMS, Salesforce, and Microsoft Teams integration, support for a world of languages, streamlined eCommerce, 24/7 support, and video conferencing, the ExpertusONE digital LMS is a streamlined and simplified customer training solution. From the overall look and feel of the platform to branded images and videos within courses, ExpertusONE makes it easy to keep your brand messaging at the forefront of your customers’ minds while providing them with an enterprise LMS solution that serves their unique needs, all helping to build a stronger partnership between your teams and theirs.
Want to learn more about how a robust customer training strategy can cultivate long-term customer relationships? Schedule a free demo today.
