The Best LMS Features for Customer Training

Companies that offer customer training enrich their clients’ experiences and create better long-term relationships with a wider network. It doesn’t matter what type of business or which industry you’re in. Customer training can take a variety of forms so that you can offer value to your customers in a way that is meaningful to them and supports their experience of your brand.

For example, if your brand supplies cleaning products to large-scale organizations for the maintenance of their facilities, you could provide training resources around health and safety that include tips for cleaning and which products to use. If you’re in the software industry, customer training could include deep-dive tutorials that explain the features of the product or offer a look at more complex features within your platform. Customer training must always be a value addition. Make sure that your courses are practical, applicable, and easy to navigate so that your customers can get the greatest benefit out of the training.

In addition to providing valuable training resources, you should also prioritize the training experience. With the ExpertusONE digital LMS platform, you can offer training to your customers from the same platform your employees use for their training. Using a single system reduces the administrative burden and makes it easier to disperse content to a large group of stakeholders, including employees and customers.

Here are four critical LMS features that boost the customer training experience.

LMS features for customer training

Mobile functionality makes customer training accessible.

The biggest hindrance to any type of training is inaccessibility. If your learners—whether they’re employees, sales team members, or customers—cannot access their training courses easily, they will not complete them. Every leader must assess their company’s training technology with this in mind. If you’re preparing to implement a customer training strategy, your first step should be to determine whether your training technology is accessible and easy to use.

A mobile LMS application is one of the most useful and functional features an LMS can offer, and it supports the customer training experience by making training accessible. Your customers will likely access your training on an as-needed basis, meaning when they are facing an issue perhaps with your technology or when they want to learn something so they can achieve a specific business outcome. They likely won’t be taking training based on assignments or compliance requirements—as an employee or sales team member might—but rather on the basis of their unique needs at work. A mobile application makes training accessible no matter where learners are located. Perhaps your customers use your products or services while on the job, in a context where they would need access to essential information easily. An enterprise LMS with mobile functionality means that they can get the information they need to answer critical questions while on the job or address issues as they arise—instead of having to return to the office or return to their desk to solve an issue.

With the mobile app, learners can access courses, take training offline (and save their progress), and easily filter through a library of training resources. The mobile application will become even more necessary as more companies adopt hybrid and remote work styles to support their teams. The ExpertusONE LMS also has applications in the Slack, Salesforce, and Microsoft Teams stores, making training even more accessible. The learning platform integrates with these essential workplace technologies to make training even easier for your customers. Flexible, accessible training is one way to build trust with your customers and improve their experiences.

A digital content player makes training courses interactive.

If you want training to be a value-add for your customers, you should make sure that training is enjoyable and effective. With this in mind, make training as engaging and interesting as you can. A set of presentation slides with no interactivity will not add value to your customers’ experience of your brand. Instead, incorporate digital elements, video and audio clips, and interactive quizzes or polls that add interest and interactivity to the course.

With the digital content player LMS feature, ExpertusONE’s training technology can make any course—as high-level or specific as needed—an interactive learning experience. Training managers can add video and audio clips or insert polls and quizzes to make courses more engaging. In the customer training world, engaging in training means that the value of your learning offering will increase. You may even choose to offer certifications through your customer training experience, which can boost engagement and help your customers feel better equipped to use your product while at work. Interactive courses increase the rate of engagement and create better learning experiences for your customers.

AI creates a personalized experience.

The purpose of customer training is to show your clients that you are invested in their success and satisfaction beyond the sale of your product or service. Companies should make every effort to personalize their customers’ experiences so that they feel valued and engaged with your brand.

The ExpertusONE LMS software uses artificial intelligence to provide each learner with a personalized training experience. AI learns the user’s training preferences, interests, and needs and recommends courses based on each profile. AI is a critical LMS feature for customer training because it ensures that each learner gets targeted training offerings rather than an overwhelming library of marginally relevant course materials. With AI, each customer will get access to training that practically benefits them. This is how customer training adds value to the experience of your brand.

Rich data insights reveal customer preferences and interests.

We’ve focused primarily on the LMS features that benefit customers as they are training, but there is one huge benefit to the brands that are providing the training: Detailed insights and reports. Training data can reveal the interests of customers, their preferences, and the issues they may be running into regularly. It is another point of communication between the brand and the customer, and it can help improve the customer experience overall.

The ExpertusONE LMS is known for its rich data insights and LMS reporting features that illuminate the needs and interests of learners. Insights about training taken (or not taken), the time it takes a user to complete a course, the training quizzes they repeatedly fail or struggle with, or the courses they return to over and over again provide incredible value for the company overall. Companies can leverage this data to address issues and improve brand performance. For example, if your company provides a specialized type of manufacturing equipment and also provides customers with detailed training about the operation of that equipment, their use of your company’s training will illuminate any challenges they are facing with your product.

Customer training is a hugely important part of the customer experience, especially for companies that offer highly specialized tech tools or physical products. With a digital LMS platform, you can create engaging, personalized, and accessible learning experiences so that your customers can learn while they are in the field or on the job. The best LMS features for customer training will create enjoyable learning experiences that add value to your clients’ experiences.