How a Digital LMS Can Supercharge Your Sales Team and Partner Training
Your sales team holds a critical role in attracting, obtaining, and retaining clients. While having great products and services is half the job, the sales team is responsible for driving it home. In a competitive field such as sales, the more your team knows about products, services, company mission and messaging, competitive intel, and more, the better they can close a deal.
The fact is that sales professionals are vital to companies worldwide, and your sales team is on the front lines every day competing for business against your rivals. Sales training is a significant and beneficial investment for your company to keep your team in fighting shape. Since the market is constantly changing with new services and products, customer demands, sales representatives, and more, your team must always be on top of the latest trends and information.
Sales enablement training, or just sales training, gives your team the tools and resources they need to do what they do best — sell. The better your sales team performs, the more people will know about your company and what it brings to the table. Sales teams need updated information about the products and services they are selling to properly connect with potential customers and hit revenue goals. After all, a more knowledgeable sales team is a higher-performing sales team — plain and simple.
Today, innovative companies utilize a learning management system to centralize and distribute the latest, critical information to salespeople to keep them ahead of the game. When they are confident in their ability to provide guidance, service, and eventually a deal, customers will quickly take notice of them, which will lead back to your company.
Successfully selling your products is not only the best feeling but has to remain consistent if you want to ensure your company maintains its competitive edge and establishes trust.
Sales team training helps sales professionals stay aligned with the corporate strategy, giving them access to the best tools and information, and connecting them with colleagues that will help them drive success. Effective sales courses develop the learner’s skills and build on existing abilities to improve business performance through increased productivity and profitability.
In short, with the right training, your sales team will always be thinking, “What’s the best way to sell this product?” This can lead to an increase in activity levels, sales volumes, and order size.
Digital sales courses are also beneficial for team members because they can access resources and information while they are on the job. If a prospective customer has a question and a sales team member needs to reference the training course or find additional information, a digital learning platform can act as a searchable guide.
How an ExpertusONE Digital LMS Can Help
Employees need flexible and accessible tools at work, now more than ever. Whether your team works in the office or remotely, employee training apps should fit the varying lifestyles of modern workers. However, it’s challenging to keep a large and geographically dispersed sales team trained with the knowledge and tools they need for success.
When looking for an LMS platform to serve your sales teams and partners, prioritize these features.
Mobile App
Start your training in the office or wait until you’re home to complete it. Learners can access our learning platform from mobile or desktop devices, whether they’re online or off. With the ExpertusONE mobile LMS app, training can happen wherever the learner is located and whenever they need it. So if your team is out handling sales calls, they can quickly and easily get info if needed.
Insights
Get rid of any third-party tools. Users can access business-critical intelligence on demand and in real time. Create targeted and effective corporate learning strategies from the user data that the ExpertusONE platform automatically collects.
Meetings
Now you can finally provide learners with on-demand video conferencing, whiteboarding, chat, and more right from your LMS. Thanks to ExpertusONE’s integrated LMS video conferencing feature, learners can easily communicate with colleagues and managers without hassles or extra expenses. Become connected in just one step while learners take their corporate learning and development courses — no integration or setup required.
By arming sales teams with the knowledge to understand your products inside and out, you’re setting them up to exceed expectations. A valuable sales training program should sharpen sales skills, develop interpersonal skills for better client relationships, and raise the rate at which they close deals.
Internal employees are not the only ones who can benefit from learning more about your company’s products and services.
LMS Platform for Partner Training
Partner training is an essential cog in the machine to grow your business. Partner training helps companies disperse crucial information so that all partners—reseller partners, VARs, and training partners—can convey a cohesive message. It’s a winning strategy with substantial benefits—higher ROI, stronger brand, and faster growth.
These external channels are crucial for driving sales and maintaining the strength of your brand across regions. Just like your sales team, the more they know about what you have to offer, the better they can convince customers how much they need your products. More benefits of partner training include:
- Engaging and retaining partners by building a stronger, more productive partner network. By investing in their training, you’re enabling your partners’ success and nurturing a training community that boosts your partners’ success and helps you grow faster.
- Scaling your growth by onboarding partners. It takes time, but your partners and resellers will be up and running faster, delivering the results you want more efficiently with training. As they are better educated about your product and service, they will be less likely to need support and guidance, saving you time, money, and resources in the long term.
- Developing your business by certifying your partners through training. They will learn the ins and outs, benefits, and how to troubleshoot issues. This enables them to sell more and generate more revenue for themselves and your business.
- Building and protecting your brand through messaging consistency provided by training. Partners have to meet your high standards before becoming authorized partners. And you’re safe in the knowledge they are selling your brand values, vision, and products correctly.
Your partner network could include teams from multiple countries who speak various languages and represent your company to different buyer personas. Unify your channel partners with LMS software that provides essential training resources, leverages social and mobile learning, and encourages adoption in a personalized learning environment.
Formal training alone can’t keep up with the demands of today’s market and time is always of the essence. Therefore, an enterprise LMS platform is necessary to ensure channel partners have access to the information they need anytime and anywhere. Partners are not only here to make a profit for your company; they are your brand ambassadors, customer support, and logistics partners. Maintaining good relationships with them lifts the entire supply chain, not just your bottom line.
Whether it’s your sales team or external partners, training is what will keep your company moving forward. Interested in ExpertusONE driving your company’s success? Request a demo today.
