Create an Engaging Customer Learning Experience With a Digital LMS

Investing in a customer training initiative can help develop loyalty, encourage customer retention, and keep your company at the top of your customers’ minds. But few companies are taking advantage of this strategy in an impactful way. Just like an employee learning experience, customer training requires multiple levels of planning, specific tools, and a strategy that guides the mission.

Customer learning contributes to a positive customer experience because it makes your product or service more accessible and easy to use. Customers who have bought into your technology will be well-served by extended training so that they understand the benefits of the product they’ve signed on for. Even further, customer training provides another way to solidify who you are as a brand and how you will interact with your clients. This is yet another critical touchpoint in the brand experience that ensures that your company will meet the needs of your customers and keep them coming back for more.

Customer training is especially important in industries where companies sell highly specialized products or technology. Perhaps your customers need access to training so that they can safely use a power tool that you’ve innovated, or perhaps they need access to the tech so that they can understand the benefits of your software. Either way, customer training is an essential part of the customer experience.

But how do you create a positive customer learning experience?

Every business should focus on four key principles in their customer training strategy. First, a customer training strategy should empower customers to use the product. Second, brands should demonstrate their value to customers by creating engaging content. Third, a customer training initiative should reduce customers’ frustration with or issues with the product. And fourth, a customer training strategy should boost retention rates by forming a stronger bond between the customer and the brand.

Empower Customers with a Customer Training Initiative

Don’t waste your customers’ time with unhelpful courses or cumbersome training methods. The best customer training experience is one that makes them feel empowered. A customer training initiative should be practical and add to the customer’s experience. Courses should cover everything from the initial steps to use a tool or product to handling maintenance issues and even how to update or adjust the product as needed (if applicable to your brand).

But you cannot empower customers if you do not have the right tools. A digital LMS platform provides a seamless experience so that customers can engage with the content they need, find the courses that apply to their circumstances, and get the information required to complete a task.

ExpertusONE’s digital learning platform provides the tools needed to create a positive customer training experience. Companies can engineer engaging courses with interactive designs that provide a comprehensive understanding of the product or service. Thanks to integrated video conferencing, customers can get their questions answered while taking a course.

Show Your Customers You Care By Going Above and Beyond

The customer training experience does not have to be limited to those practical courses, though they are essential. Companies can create a course catalog for customers that extends beyond required information and provides a broader look at the industry and the future of the industry or technology.

Offering extended learning shows customers that you are willing to engage with them beyond the sale of the product—that your company cares about their entire journey from initial contact to the aftermath of purchasing the product. Go above and beyond by creating an engaging customer experience with customer training courses that demonstrate your company’s commitment to excellence and innovation.

ExpertusONE’s enterprise LMS platform can help companies create excellent customer learning experiences by streamlining and simplifying the course management process. ExpertusONE uses artificial intelligence and machine learning to recommend courses to learners based upon their job description, personal interests, and the courses their peers are taking. This feature helps companies serve their customers because it makes course content constantly available, personalized, and engaging—and it’s automatic, too. Customer training managers can oversee the training initiatives and create courses, but they don’t have to spend excess time assigning classes. That’s what artificial intelligence does, and it gets smarter and more personalized every day.

Customers want personalized experiences that show them you are listening. You can show this with engaging customer training initiatives.

Reduce Customer Frustration With Proactive Training Tools

Every company deals with complaints from customers. That’s how business works. Leaders can use these complaints to engage with their customers, promote customer satisfaction rates, and improve their products or services. Every complaint or issue is a chance to improve the customer experience. Companies can use a customer training strategy to engage with their clients, anticipate their needs, and provide resources that solve common problems. Think of customer training as a more engaging, more helpful FAQ page. It should answer common questions that users have, address issues that have come up for other customers, and provide an easy way to reach customer service employees when the existing resources don’t solve the problem.

Companies can reduce customer frustration by providing engaging courses that help the customer learn how to use the product in a simple, straightforward way. Few people read training manuals, and customer training managers should remember this when creating courses. Keep your customer training content short, to the point, and engaging. Use tools like interactive quizzes, videos, and polls to help customers stay engaged with the content.

Customer Engagement Boosts Customer Retention

The world of LMS tends to focus on employee training and how it can improve employee retention. This is true. Training does impact retention. Customer training can also improve customer retention. Practically, it improves customer retention because it is a proactive way to manage customer concerns. If customers are engaged with training materials, they can easily voice concerns or express issues, and companies can adjust promptly.

At a more theoretical level, customer training improves customer retention because it is another way of marketing your brand. With customer training, you can showcase all that your company has to offer—the benefits of the product and the excellent customer service, for example—in a way that directly pertains to the customer experience.

Engaging with customers is a critical part of customer retention because it shows them that they invested in a company or product that will meet their needs time and time again. Constant communication and contact with customers helps companies build trust, and customer training supports these goals.

Customer training looks different across industries, but it is an impactful way for companies to demonstrate their value to their consumers. The buyer experience is increasingly digital: consumers shop online, meet with brand representatives online, and communicate with customer service online as well. A digital learning management system can help keep customers engaged and offer training that meets their needs, so they get the best value out of their experience of your brand.

If you are looking to revamp your customer training experience, choose a digital learning platform that offers flexibility, customization, and automation. Know that your customers’ needs will change on a regular basis, and you will need to update your customer training accordingly. Choose an LMS software that is easy to use, integrates with existing workplace apps, and empowers customer training managers to create engaging, fun, impactful learning experiences.